If you want us to help you write your book we suggest one of two paths:
1) GET A GHOSTWRITER
We can get you a great ghostwriter to interview you and write your book under your name – it could be an autobiography or a book of the lessons you’ve learned from life.
2) GET A BIOGRAPHER
One of our great writers can interview you – and other people – to create a more considered and independent biography.
Option 1: Get a Ghostwriter
What are the advantages of having a book ghostwritten in your name?
• it’s relatively quick (6-8 months to see your book in print)
• it minimizes the time for you (about 10‐12 hours of your time needed for interviews, though you can spend more)
• modest fees (if you can find a local journalist/publisher you like/trust)
• tells your story in your words, but guided/structured by a writer
• predicted length: about 200 pages (see our books Leadership FM and The New Rules of Living Longer)
How much will ghostwriting cost?
There’s a great guide to fees for ghostwriting here on the Book in a Box blog. This blog is a must read if you want to do this yourself.
Option 2: Get a Biographer
What are the advantages of getting a biographer to interview you and your family and friends?
• relatively quick (8-10 months, if you work with >1 writer)
• minimizes time for you (10-12 hours of interviews, plus time to review the manuscript)
• needs interviews with just 30‐40 people, including colleagues, friends and family
• it preserves your modesty (tells your story through others)
• you get to tell your story in your words, also, through your interviews
• predicted length about 250 pages (see ‘The CEO’s Journey’)
What are the disadvantages?
• because the book is just bigger and there’s more work to put it together, the fees can be much higher than the fees for a ghostwritten book
What will your book be like?
The book of your life will be capable of being read on its own as a distinctive standalone business text, in the style of Harvard Business Press.
But it is not intended to be an academic textbook or manual, nor will it be purely a biography.
It will weave together information and stories from all aspects of your experience to create a full and rich picture of your attitude to life.
Who will the readers be?
The targeted readers of your book are expected to be people who know and work with you.
But it is also expected to inspire others who don’t know you, through the lessons and insights they will gain from your approach to life, leadership and business.
What will be included in the book?
It is anticipated that the books topics will be grouped around themes such as:
i) your approach to your own life
ii) how you work and lead
iii) your wider work outside your current business
iv) your family
v) your vision and
vi) your contribution to the world at large
The exact nature of the book will grow through the interviews and a study of any published material. At each stage we will check and agree everything with you.
Will the book contain pictures?
We can also include a selection of pictures if you wish, though the main purpose is to be a written account of your thoughts and philosophy.
What will the cover be like?
You can choose to have your picture on the cover or you can choose a simple text-based design. Either way, you guide the design choices.
Who will write my book?
We have a stable of brilliant business writers who are experienced writers for national newspapers. Or you can work with the principals, Jacqueline Moore and Steven Sonsino.
Jacqueline Moore was a columnist and senior journalist on the London Financial Times for 16 years. Steven Sonsino is a Fellow at London Business School and a visiting professor at four other business schools worldwide.
Together they are the bestselling authors of 11 books including The Seven Failings of Really Useless Leaders, Reinventing the Future and The CEO’s Journey.
Proposed research schedule
Phase 1 (about 2 months)
Interviews and data collection to prepare key interview summariesand book outline (in the form of an expanded table of contents)
Phase 2 (about 1 month)
Full summary prepared (about 8000 words) defining contents of each chapter and to show how each chapter relates to the key themes.
Phase 3 (3-4 months)
Final manuscript delivered at the end of this phase – about 70,000 words
Phase 4 (5-6 months)
Proof-reading and approval by you, proof reading by our team, publishing and printing of the book.
What additional costs are there to publishing my book?
Printing and marketing costs are the main additional fees you should expect.
You can use Amazon’s print-on-demand service, which means you never have to pay for printing. But you don’t get any copies to share with family and friends. You have to buy them at full cost.
Alternatively you can pay for printing in your home country. Or globally if you want wider distribution.
We can advise on that if you’d like. As a rule of thumb you should expect printed copies to cost from $2 to $4 a copy.
You will probably want to hire someone to market your book for you. Your book will not market itself.
Luckily there are many low cost or no-cost strategies and tactics you can use. But they do take up your time.
If you have in-house marketing people this will be no problem for you.
And we can advise your in-house team on the most effective strategies, if you wish. Or we can help market the book for you.
Spreading the message
Well before the book is published we will work with you to define a marketing programme for the book.
You will want to spread the message as far and wide as you can. So for example, we can structure a promotional programme to achieve bestseller status on Amazon.
We can also advise on and can optionally establish a website to promote and sell the book independently.
And we can help you establish a professional speaking schedule.
We’re happy to advise you so that you can do this yourself, but we can also take this hassle of your hands if you wish.
If the time is right to capture your legacy story and spread your message to the world let’s talk.